Whether you have an online business or local brick & motor business, leveraging the power of the Internet to grow your business is going to the key to your success in 2016 and beyond.
The sheer power of the Internet and the growth is not slowing down. With any business, whether you are selling a product or service, more eyes on your business equals more customers, equals more revenue. It really is that simple.
There has never been a better way to get your business in front of masses amount of people before the Internet. Now, when it comes to marketing your business online, the 3 biggest and most effective ways to do so are search engine optimization, YouTube Marketing, and Facebook marketing.
The number one rule when it comes to online marketing & advertising is to get your message in front your target audience. Well now a days, your audience is online. They use Google to search, they are on Facebook, and they are watching videos on YouTube.
SEO (Search Engine Optimization) is the art of getting your website to show up in the search engines for specific keywords related to your business. Let’s say you sell Christmas sweaters. You don’t want your website showing up if some types in “what are sweaters made of”. That wouldn’t help you. However, when someone types in “cool christmas sweaters”, you want to make sure they find your website.
So essentially you would have to do research and select the best keywords that your ideal customers would be searching for and get your website to show up in Google for those keywords.
Facebook Marketing – Let’s face it, everyone is on Facebook. All day everyday. That means your potential customers are on there too. Facebook advertising is similar to Google PPC, the only difference is (in my opinion) you can get a little more targeted. You know when you see the ads on the side of the page when you are on Facebook? That’s what I’m talking about.
The cool thing is that you can get very specific as to the demographic your ads are displayed to. You can choose the age group, make or female, location, and more. This does cost money, but if you focus on your target market it can be a very cost effective way to get new business for a very low price.
YouTube Marketing – Most people don’t know this, but next to Google, YouTube gets the most activity than any other website, including Facebook. Now there are two ways to market your business on YouTube. The first and most obvious is with videos. You can create any type of video you want promoting your business. Could be you talking, a commercial, or a powerpoint presentation.
Once you have a video uploaded to YouTube, the process is the same as search engine optimization. You want to work on getting your video to rank at the top of Google when people search for specific keywords. You can also go the paid advertising route, which is similar to Facebook. With YouTube ads, you can have one add to the right of the video, or you can actually have an ad in the video as a popup.
Like Facebook, you can also choose the types of videos you want your ad to display on.
While there are more forms of marketing online, you can build your entire business by focusing on these 3 techniques. The best way to approach it would be to pick one, master it and then once you have it down, put it on auto pilot and move on the the next one.
By stacking your marketing efforts you can easily grow your business using the Internet in no time.